RSPCA is misusing Pay Per Click campaign against sky lanterns

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RSPCA is misusing Pay Per Click campaign against sky lanterns

Night Sky Lanterns®
Published by Admin in News & Press Release · Saturday 15 Feb 2020
Tags: skylanternsrspcappccampaignpersonalised
RSPCA is misusing Pay Per Click campaign against sky lanterns

We were very pleased to see our webpage listed first on Google’s organic search, during a routinely keywords search of “Personalised Sky Lanterns", on San Valentine’s day.

However, this happiness to see our webpages ranking first and second positions, by using only SEO techniques, was cut short when we saw a Pay-Per-Click (PPC) ad by RSPCA, above our webpage link.
(Photo: Screenshot of Google search)
With deepest sadness and condemnation, nobody could ever expect that a respected Charity organisation, such as RSPCA, could adopt such a low marketing strategy to attract donations. It is unjustifiable that a Charity organisation desperate to generate income, rises additional funds by despising not only all reputable suppliers, such Night Sky Lanterns®, but RSPCA is also disregarding the operational study by the Department for Environment, Food & Rural Affairs (DEFRA), which was also fully financed with public money.

Surely some people know that RSPCA was making alleged remarks on sky lanterns, targeted to discourage people and event organisers from using them, but the use of aggressive paid campaign is no longer acceptable. Indeed, RSPCA was claiming that “sky lanterns have a metal ring which pose a danger to animals …”, in a previous campaign.

Anyone who has seen or used Sky lanterns knows that all sky lanterns are made with a bamboo ring, as the wire ring would be too heavy for the lantern to take-off. However, after numerous attempts to inform RSPCA that premium sky lanterns do not have any metal wire/parts, they have recently rectified their camping with “…a paper-covered wire or bamboo frame…”. This is also incorrect and deceptive, unless they simply needed to include the keyword “wire” to discredit indiscriminately all reputable sky lanterns suppliers. (Photo: Cloth wick / fuel cell of Premium Sky Lanterns)

It is inexcusable that RSPCA’s CEO, Chris Shewood, known for being one of the most paid CEO in the Charity sector with his six-figure salary, is authorising his Director of communication to use unproven claims and support staged animals to generate income.
It is embarrassing to see someone of a renowned Charity, such as RSPCA, is using its operandum inappropriately to make money from persecuting and diminishing another reputable businesses’ operandum, no matter what, even if it means making untrue allegations.

Recently, DEFRA confirmed that, “An outright ban of sky lanterns would be disproportionate”.

An outright ban on all farms with animals would be disproportionate, even though a minority of irresponsible people were found to mistreat their livestock. Likewise, it is unconceivable to ban all Vets, just because some careless Vets exploit vulnerable pets’ owners, extorting outrageous amount of money to perform experiments on sorrow animals.

Have said that, it may be very easy for anyone to point a finger at somebody else. Equally, many people would agree that some Charities exploit susceptible people to pay for anything else except for properly execute their mission.

Any further resource deployed on this matter, will not only be a loss of tax payers’ money, but it will also result in a loss for RSPCA and its stakeholders. Undeniably, potential donors who are knowledgeable about sky lanterns and have used sky lanterns responsibly, do not support RSPCA’s campaign to ban sky lanterns. Once again, RSPCA is in jeopardy of losing further public’s confidence, due to their lack of credibility shown by their spending behaviour and using alleged claims for their scaremongering propaganda against sky lanterns.

Last but not least, it is essential to clarify that a slogan #EndSkyLitter against sky lanterns, shows deep lack of knowledge of “Litter” definition. In fact, “release”, “launch”, “set free”, “take-off”, “landing”, none of these words are mentioned within the definition of Litter. Therefore, littering offence cannot be applied to sky lanterns, fireworks and gas emissions from machines and animals.

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